Our Articles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

BUT FIRST, COFFEE (and second, and third, and...)


Is Paid Loyalty Right for Your Brand?


Purposeful Moments: Start Your CX Journey in the Here and Now


Cracking the Employee Experience Code


Inside Bond’s Winning Approach


Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards


Preventing Loyalty Fraud While Balancing Risk and Experience


Loyalty Is On The Move


The New Reward Experience for Modern Loyalty


Blockchain Loyalty—Help or Hype?


Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line


Top 10 CX Fundamentals


What Comes First—The Platform or the Program Design? Three guiding principles to help you build a successful engagement strategy.


The Power of Purpose, Value and Empowerment


A Reset for Aeroplan Members


People and Culture are Your Only Sustainable Business Advantage


Is Your Journey Map Really Telling the Whole Story?


Paid Memberships Are the New Loyalty in Retail


Has your Customer Journey Map Become an Artifact?


Have We Reached a Tipping Point with Technology? 


[Guest Blog] 4 Customer Engagement Truths for Loyalty Marketers


The Evolution of Loyalty: Loblaw PC Optimum and its Implications


10 Common Pitfalls of Loyalty Program Design


Do you have the right ingredients for Customer Experience (CX) success?


Is Your Loyalty Program Worth It? 5 ways to ensure your Program makes the cut


Why Luxury Brands Need To Focus On The Human Customer Experience


Points Liability Management—Lowering The Tension Between Your CFO & CMO


How to Sustain Loyalty Through Your Mobile Engagement Strategy


A Fraudster’s Ticket into Loyalty: Travel Program Operators Beware


#autobond: Uber, Autonomous Vehicles, and Bumps in the Road Ahead


Meeting Your Objectives Through Your People: 12 Considerations for Business Coaching


#autobond: Sure Product is Important But What Else?


Three Steps to Better Personalization


5 Things You Need To Know About Loyalty From the 2016 Bond Loyalty Report


#autobond: Marketing Intangibles and Intangible Marketing—Lessons for the Automotive Industry


Bond Brands Loyalty with Harley-Davidson®


#autobond: The Importance of 2nd Delivery Nights


#autobond: Towards Tomorrow by Toyota—The Brand Gallery Concept


Westjet—You Were So Close!


#autobond: The Importance of the Front Line


#autobond: Fuel Efficiency, 2016 Forecast, and the Connected Car—In Conversation with Dennis DesRosiers


#autobond: Jim Kenzie on Technology, Distracted Driving, and Electric Cars


#autobond: Differentiating Lexus in the Hyper-Competitive Luxury Market


#autobond: Changing Customer Expectations in the Automotive Industry


#autobond: Making Goal Setting Work in 2016


#autobond: Twitter and Unearthing Not-So-Hidden Opportunities


#autobond: 3 Musts for Automotive Loyalty


10 Steps to Loyalty Program Executional Excellence


Nest Thermostats Turns Old Loyalty Mechanics New Again


Building Brand Fanatics, One Download at a Time


The Mobile Integration Dilemma


From “As Good As” to “Best”: CX is a Key Differentiator


The Future of Data-Driven Marketing


Who Knew Tesla had a Loyalty Program?


How the Mobile Wallet Fits Into Your Brand Loyalty Strategy


Was Amazon's #PrimeDay a Prime Example of Brand Loyalty Erosion? Here Are 20 Examples That Prove It.


Retailers: Why Millennials Might Be Ignoring You & How To Win Their Brand Loyalty


What You Need to Know About the Mobile Wallet & Customer Loyalty


The Top 5 Things You Need To Know From the 2015 Loyalty Report


Get Ready – How Standalone Loyalty Programs Can Compete with Plenti


The Single Girl's Guide to XM – Part 2: Love is not Enough


The Top 5 Obstacles on the Road to Coalition Loyalty


Coalition Loyalty: America’s New Customer Frontier


Yoga Pants, Unique Identifiers, and the Temperature of Your Living Room


Automatic for the People


The Single Girl's Guide to XM – Part 1: Taking it Offline


Holiday Shopping - Was It All About Giving or Receiving?


5 Ways to Leverage the Crucial Holiday Shopping Season


Build Customer Loyalty Through Thoughtful Design and UX Considerations


Employee Engagement: How to Keep Your Brand Promise


The Love Matrix White Paper – What CMOs Need to Know


3 Considerations for Fraud Prevention & Detection in Loyalty Programs


Q&A with Carlo Pirillo – Apple Pay & the Future of the Mobile Wallet


10 Things to Know from the 2014 Loyalty Report


A Solution to the CPG-Retailer Dilemma


The Fickleness of Youth: Are Millennials Loyal?


Brewing Up Loyalty - Tim Hortons' “Double Double” Card


Loyalty - An Enterprise Value Proposition


Program Snapshot – Kohl’s


The Butler Did It – 3 Principles of Customer Experience Hospitality


Back to School…for Students and Retailers!


Program Snapshot – Dove Insider


You Had Me at XM: 3 Reasons to Invest in Experiential Marketing


Is the Urban Market Format Working for Big Boy Retail?


Loyalty Beyond the Point – The Link Between Personal Values & Member Engagement


Hungry for Loyalty – Customer Satisfaction in QSR


Why Loyalty is the Best Form of Acquisition


Personalization & Brand Loyalty: Agency and Relevancy


Brand Loyalty and Working Moms


Loyalty Program Builds – A Market Differentiator


Why XM (Oops, I Meant to Say Experiential Marketing) Matters


It’s About “Likes” After All


7 Success Factors for Implementing a Loyalty Program


The Value of Experience