Bond Brand Loyalty
Bond Brand Loyalty
Make no mistake: Building authentic relationships with consumers is hard work—and getting harder by the day. Consumer expectations continue to rise. The pace of change continues to increase. The need to stay relevant is more important than ever.
Our latest research from the 2016 Bond Loyalty Report, shows that consumers continue to value Loyalty programs—programs that pay dividends back to brands in the form of loyalty, advocacy and increased spend. It’s time for marketers to start paying closer attention.
If you’ve taken a “set it and forget it” approach you’ve likely overlooked what matters most to your program Members. Taking a closer look now might land some relatively quick wins.
Key findings from the report:
The lowest levels of satisfaction are found in Coalition programs; Consumer packaged goods (CPG); Travel airline; and Travel hospitality.
The sixth annual Bond Loyalty Report was conducted in collaboration with Visa, and captures responses from 12,000 U.S. and 7,000 Canadian consumers. It explores all aspects of Loyalty programming, including program mechanics, communications, rewards, needs fulfillment, emotional and behavioral outcomes, brand alignment and deep dive research on over 280 leading Loyalty programs.
More importantly, the study offers a clear voice of direction about how personalization, engagement and customer satisfaction may not be so far out of reach.
Consumers have shown that they’re willing to change their behaviors for a good Loyalty program. Are you willing to change yours for a good customer?
To learn more about the state of Loyalty—including a listing of top ranked Loyalty programs by sector, engagement via mobile and why the redemption experience is so important—download the 2016 Bond Loyalty Report executive summary.