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Virtual Events. Don’t Copy and Paste. Make it an Experience.

Bond Brand Loyalty

Content Writer

 

When you work in corporate event production and live brand experiences, you’re always in motion.

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Why You Shouldn’t Play it Safe in Dangerous Times

Morana Bakula

Content Writer

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COVID-19 and events: How to successfully move to virtual engagement.

Jon Fishman

Content Writer

 

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Expiry Exhaustion —  Move Beyond Traditional Loyalty to Improve Member Experience

Scott Robinson

Content Writer

This blog was written in response to the article "Aeroplan, it’s time to stop grabbing back the miles of your inactive customers" by Rob Carrick, that was published on January 14, 2020 on https://www.theglobeandmail.com/ 

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Beyond Millennials: Stop Treating Your Employees as Stereotypes

Judi Samuels

Content Writer

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  

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Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten

Content Writer

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is the topic of CX, it has its own global day (“CX Day”) to celebrate brands that create great customer experiences.

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Cracking the Employee Experience Code

Judi Samuels

Content Writer

Employees are the face of your brand. They are the difference between a “good experience” and a “great or differentiated experience”—they are the ones that form emotional bonds, and bring the brand promises to life. Numerous studies, have shown that a positive interaction between a customer and an employee results in enhanced brand perception, likelihood to increase spend and more willingness to forgive brand missteps—small and large.

Bottom line: employees can’t be replicated.

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Loyalty Is On The Move

Maria Pallante

Content Writer

 As featured in Loyalty 360

Keep up with an innovative mobile loyalty strategy

Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the simplicity and readily-adopted nature of mobile. Here are some ideas on how leverage new integrations in mobile technology to personalize and enrich your customers’ journey.

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Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line

Bond Brand Loyalty

Content Writer

Building a successful CX strategy can feel like a haunting task. Brands recognize the importance of defining and delivering a differentiated Customer Experience, but often don’t know where to start, or get lost along the journey. The right Customer Experience potion is the combination of a few key ingredients, including a CX strategy aligned with the brand promise, defining the business outcomes your CX work will impact, mapping the entire journey (with the customer), and engaging your employees by creating a CX culture.

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Top 10 CX Fundamentals

Bond Brand Loyalty

Content Writer

Happy CX Day! In this video, people from across our organization share fundamentals that are key to delivering and achieving CX transformation success.

Put on by the Customer Experience Professionals Association, CX Day is a global celebration of the brands and professionals that create great experiences for their customers.

 

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