Our Articles

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Why XM (Oops, I Meant to Say Experiential Marketing) Matters

Anne Bowie

Content Writer

What makes us remember a moment in time, a brand we encountered, a person we met? Well, I bet it’s not the calendar, or seeing a logo, or even someone’s name (ugh, maybe that’s just me!); it’s because you experienced something in that moment, with that brand, or with that person that sticks in your mind and you recall it again and again. And I bet you tell people about it—billions of people on social media confirm I’m not the only one!

Read More