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Loyalty Is On The Move

Maria Pallante

Content Writer

 As featured in Loyalty 360

Keep up with an innovative mobile loyalty strategy

Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the simplicity and readily-adopted nature of mobile. Here are some ideas on how leverage new integrations in mobile technology to personalize and enrich your customers’ journey.

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Blockchain Loyalty—Help or Hype?

Maria Pallante

Content Writer

It’s been close to a decade since blockchain technology surfaced, offering the tech community new possibilities and multiple uses. In our innovation lab, we’ve been exploring blockchain technology over the last few years; testing use cases with partners and clients, and continuing to examine whether the technology is helpful for customer engagement and loyalty purposes, or if it’s just hype?

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Why Loyalty is the Best Form of Acquisition

Sean Claessen

Content Writer

All of Marketing is caught up in ‪#CannesLions —but what’s the celebration really about? When we say that ‘All Marketing is Loyalty’—we mean it. Every step in the loyalty lifecycle that begins with acquisition and *must* continue in the form of an ongoing relationship, are equally important. Brands who do well by their loyal customers, offering them new and innovative experiences, are more profitably succeeding - if those experiences are good, they will tell others for you. We see this ideal in the submissions for this year’s Direct Lions and we are offered a close up look at what triggers bonding with a brand beyond the monetary.

 

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Loyalty Program Builds – A Market Differentiator

Carlo Pirillo

Content Writer

Your organization has come to the conclusion that a brand loyalty program would provide a marketable differentiator and strategic advantage for your business and now it’s up to you to make it happen.

The first steps are to assess your in-house capabilities, determine the operating model you would like to move forward with and how figure out how much expertise you need to hire on. You definitely don't want to start from scratch!

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