Our Articles

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Virtual Events. Don’t Copy and Paste. Make it an Experience.

Bond Brand Loyalty

Content Writer

 

When you work in corporate event production and live brand experiences, you’re always in motion.

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Why You Shouldn’t Play it Safe in Dangerous Times

Morana Bakula

Content Writer

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COVID-19 and events: How to successfully move to virtual engagement.

Jon Fishman

Content Writer

 

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Beyond Millennials: Stop Treating Your Employees as Stereotypes

Judi Samuels

Content Writer

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  

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Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten

Content Writer

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is the topic of CX, it has its own global day (“CX Day”) to celebrate brands that create great customer experiences.

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Cracking the Employee Experience Code

Judi Samuels

Content Writer

Employees are the face of your brand. They are the difference between a “good experience” and a “great or differentiated experience”—they are the ones that form emotional bonds, and bring the brand promises to life. Numerous studies, have shown that a positive interaction between a customer and an employee results in enhanced brand perception, likelihood to increase spend and more willingness to forgive brand missteps—small and large.

Bottom line: employees can’t be replicated.

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Inside Bond’s Winning Approach

Scott Robinson

Content Writer


It’s one thing for Bond to say good things about ourselves and highlight our capabilities, like we might do when we get acquainted with prospective new clients and partners. It's quite another when an independent, authoritative third party names us a leader, which we believe validates our experience and expertise.

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Top 10 CX Fundamentals

Bond Brand Loyalty

Content Writer

Happy CX Day! In this video, people from across our organization share fundamentals that are key to delivering and achieving CX transformation success.

Put on by the Customer Experience Professionals Association, CX Day is a global celebration of the brands and professionals that create great experiences for their customers.

 

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The Power of Purpose, Value and Empowerment

Kay Van Slooten

Content Writer

In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and appreciation. On a recent visit to the U.K., I got to experience this first hand.

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Has your Customer Journey Map Become an Artifact?

Morana Bakula

Content Writer

Break silos. Demonstrate business impact. Focus on customer engagement.

 Full disclosure, this is another article on customer journey mapping. However, let us reframe the conversation to focus on breaking down silos, making customer engagement the priority and quantifying business impact at every key interaction, beyond a single transaction. With our clients, we use a different kind of framework that considers the end-to-end customer journey.

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