The Future of Data-Driven Marketing

Posted by Lia Jasani

Oct 16, 2015 11:50:53 AM

A few months ago, I was asked what my vision of the future of marketing would be for when my 3.5-year-old son becomes an adult. This sparked my imagination and I felt compelled to share my vision of the future of marketing. Being a data-driven marketer myself, I realize that this vision is slightly utopian, and I don’t know how many years it will take for this vision to be realized in reality. Regardless, I would love to play a key role in making this dream come true.

The young man asking this question elaborated to ask whether I believe my son will be bombarded with too many messages and too much information when he comes of consumer age, which frankly I believe has already started. My simple answer at the time was “no.” By the time he becomes an adult, all content will be curated for and by him. Even today, we have the technology to personalize all content.  Just a few years ago, this meant knowing who the customer was and targeting the message to her.  In this day and age, we can go far beyond knowing “who.”  We can push personalization to “where” and “when.” With the consumer carrying her mobile phone on her person virtually 24 hours a day, I know not only who she is, but I know where she is and even the time and the weather in her exact location.

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Topics: Loyalty Program, Loyalty Report, Millennial Loyalty

Was Amazon's #PrimeDay a Prime Example of Brand Loyalty Erosion? Here Are 20 Examples That Prove It.

Posted by Bond Brand Loyalty

Jul 16, 2015 10:16:00 AM

The Internet has spoken – and it isn’t pretty. Turns out Amazon’s hyped up exclusive "Prime Day" event for Amazon Prime members failed to impress, leaving the “tens of millions" of members feeling a little slighted. Not to mention, the bad impression on the browsing non-members Amazon was attempting to court.

Buzzfeed was quick to publish this article with some of the best Internet responses. Of course, that was just the beginning. #PrimeDay trended on Twitter throughout the day with users even creating a second hashtag: #PrimeDayFail.

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Topics: Brand Loyalty, Retail, Loyalty Report

The Top 5 Things You Need To Know From the 2015 Loyalty Report

Posted by Bond Brand Loyalty

May 29, 2015 12:36:30 PM

What's trending in loyalty?

The 2015 Loyalty Report saw an increasing number of people opt-in to a variety of loyalty programs in the past year, and revealed the extent to which programs are effective in influencing customer behavior show no signs of diminishing.

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Topics: Brand Loyalty, Loyalty Program, Loyalty Report