Blog

The Future of Data-Driven Marketing

Posted by Lia Jasani

Oct 16, 2015 11:50:53 AM

A few months ago, I was asked what my vision of the future of marketing would be for when my 3.5-year-old son becomes an adult. This sparked my imagination and I felt compelled to share my vision of the future of marketing. Being a data-driven marketer myself, I realize that this vision is slightly utopian, and I don’t know how many years it will take for this vision to be realized in reality. Regardless, I would love to play a key role in making this dream come true.

The young man asking this question elaborated to ask whether I believe my son will be bombarded with too many messages and too much information when he comes of consumer age, which frankly I believe has already started. My simple answer at the time was “no.” By the time he becomes an adult, all content will be curated for and by him. Even today, we have the technology to personalize all content.  Just a few years ago, this meant knowing who the customer was and targeting the message to her.  In this day and age, we can go far beyond knowing “who.”  We can push personalization to “where” and “when.” With the consumer carrying her mobile phone on her person virtually 24 hours a day, I know not only who she is, but I know where she is and even the time and the weather in her exact location.

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Topics: Loyalty Program, Loyalty Report, Millennial Loyalty

Who Knew Tesla had a Loyalty Program?

Posted by Richard Schenker

Aug 26, 2015 11:21:09 AM

A few months ago when I purchased my Tesla Model S, I had no idea that Tesla had a loyalty program. Perhaps I was distracted and mesmerized by the brilliance of the technology housed in this vehicle. Maybe my attention was diverted as I was infatuated by the gorgeous design of the car. Or was I overwhelmed with joy at the prospect of never again having to fill my car up with fuel? As a loyalty practitioner, how could I have missed this, as loyalty is part of my very DNA?

As I continued to engage with the brand, it became evident that Tesla has a very clever and covert loyalty program. In fact, every Tesla owner is a member of the Tesla loyalty program, yet nobody has ever heard of the Tesla loyalty program. So how can a brand’s loyalty program exist if their customers have never heard of it, don’t recall enrolling in it or participating in it?

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Topics: Brand Loyalty, Loyalty Program

The Top 5 Things You Need To Know From the 2015 Loyalty Report

Posted by Bond Brand Loyalty

May 29, 2015 12:36:30 PM

What's trending in loyalty?

The 2015 Loyalty Report saw an increasing number of people opt-in to a variety of loyalty programs in the past year, and revealed the extent to which programs are effective in influencing customer behavior show no signs of diminishing.

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Topics: Brand Loyalty, Loyalty Program, Loyalty Report

Get Ready – How Standalone Loyalty Programs Can Compete with Plenti

Posted by Richard Schenker

Apr 29, 2015 3:02:35 PM

What are the implications of the Plenti launch on May 4th? While the U.S. marketplace has distinct differences compared to other countries where coalition models thrive, one can suspect a lot of attention against this landmark initiative. Coalition, by design, has an inherent power of helping partners acquire new customers by harnessing each brand’s customer pool. It can also move market share away from retailers with standalone programs, as customers tend to gravitate toward programs that alleviate the need to carry multiple cards, and collect multiple currencies. Last, but not least, coalition tends to accelerate members’ currency-earning power by getting them to their rewards quicker.

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Topics: Loyalty Program, Coalition Loyalty

The Top 5 Obstacles on the Road to Coalition Loyalty

Posted by Richard Schenker

Apr 9, 2015 4:03:00 PM

American Express shook up the loyalty landscape last month when it announced the launch of Plenti, a coalition loyalty program that allows members to earn and redeem points with various brands—including Macy’s, Rite Aid, Nationwide, and AT&T.

This is significant because the US has traditionally been unfriendly territory when it comes to coalition loyalty. Let’s examine some of the biggest obstacles standing in the way of coalition loyalty and why it hasn’t taken off in the US.

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Topics: Loyalty Program, Coalition Loyalty

Coalition Loyalty: America’s New Customer Frontier

Posted by Richard Schenker

Mar 24, 2015 2:04:00 PM

This past Wednesday, American Express made an historic U.S. customer loyalty announcement revealing that it is launching a coalition loyalty program called Plenti in the U.S. this coming May. Why was this announcement so historic? Well for one thing, coalition loyalty has thrived for decades in other parts of the world, including Germany, the UK, the Middle East, New Zealand, and just north of the U.S. boarder in Canada. Strangely enough, it has never really caught on here in the U.S.

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Topics: Loyalty Program, Coalition Loyalty

Yoga Pants, Unique Identifiers, and the Temperature of Your Living Room

Posted by Sean Claessen

Mar 18, 2015 5:51:00 PM

Why the best forms of loyalty don’t look anything like loyalty.

There are two kinds of people in this world: those who blindly recite their contact information when retailers ask them for their email or phone number, and those who refuse to give up the goods.

On a recent trip to Lululemon, I was amused when my wife was asked for her contact info at the checkout. “Why do you need that?” she asked the eager yogi behind the counter. She was told it makes it easier for her to return or exchange her purchase—even if she lost the receipt. Well, she declined without batting an eye, leaving me to wonder why a brand that makes and sells its own apparel would choose such a bland and inflexible benefit to get customers to self-identify.

But I digress.

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Topics: Loyalty Program

Automatic for the People

Posted by Sean Claessen

Feb 9, 2015 3:09:37 PM

How your smart home thermostat controls more than just the temperature.

Think loyalty programs are confined to the plastic cards in your purse or wallet? Or that loyalty is less about the love you have for a brand and more about the point or perk attached to an airline or credit card?

Those points and rewards have been carefully designed to coerce you to choose to shop at specific retailers, increase your basket size, and make you feel like you need to do it all more frequently, consistently, and…automatically. 

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Topics: Loyalty Program

3 Considerations for Fraud Prevention & Detection in Loyalty Programs

Posted by Maria Pallante

Oct 9, 2014 11:18:00 AM

Over the last few months, fraud prevention and detection have been coming up to a greater extent with clients. As consumers become savvier, this becomes an ever-increasing challenge. So, if you’re launching a loyalty program, here are two questions you’ll need to think about:

What measures can be put in place to prevent fraudulent activity?  

And knowing that you’ll never be able to think of everything, what can be put in place to detect or alert you to fraudulent activity?

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Topics: Loyalty Program

10 Things to Know from the 2014 Loyalty Report

Posted by Bob Macdonald

Sep 29, 2014 11:11:31 AM

Loyalty is a hot topic today for brands that are looking to differentiate themselves from the competition. But, many brands are unsure how to approach loyalty beyond a rewards card or timely discount. The Loyalty Report, which surveyed over 6,000 consumers on over 160 loyalty programs, captured key insights about consumer attitudes, behaviors and interactions with brands. Though the report is rich with insights and trends, here are the top 10 takeaways from the 2014 Loyalty Report.

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Topics: Brand Loyalty, Loyalty Program