Seema Bihari and Sean Claessen
Content Writer
Blog
The Collision Conference Chronicles: AI, Battle Robots, and the Quest for Authentic Marketing
Content Writer
The time has finally come for credit card teams to play a unique role.
Banks have long sought feasible solutions for creating Enterprise Loyalty, and the stakes are getting higher. The fight to retain share of wallet, while customers are contending with record inflation, higher interest rates, and employment uncertainty, is intensifying. This is happening while even more new competitors are providing customers an easy approach to assembling their own custom collection of financial offerings to meet their needs. As such, brands should be thinking about how they can maximize the utility of their existing loyalty programs across their full business enterprise.
Strategies, business cases, and systems currently supporting credit card loyalty programs offer a pragmatic starting point. The best programs in the past decade are using broader data sources and tighter connectivity to marketing technologies to produce more refined offers and communications to engage and motivate cardholders. As a result, seasoned systems and strategies are set to positively intervene and drive the right behaviors across multiple lines of business, driving financial return back to the bank well beyond cards and payments. They are set to positively intervene and drive the right behaviors across multiple lines of business.
What's in the report:
- Defining Enterprise Loyalty
- Measuring the intensity of Enterprise Loyalty in the Financial Services Sector
- Benefits of Enterprise Loyalty for the Financial Services Sector
- Enterprise Loyalty Implementation Checklist
- What should companies watch-out for when considering implementing Enterprise Loyalty?
- Why the Financial Services Sector Needs to Consider this Strategy
- Breaking Down the Barriers
If your business is placing spending bets in the economic downturn, focus on loyal customers is an almost guaranteed ROI.
