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Forgotten Members & Lost Loyalty

Michelle Sequeira Yee

Content Writer

Holding on to customer loyalty will be a steep hill to climb as the sale of MEC will see it become a privatized company. This is a critical change to the type of business MEC had promised its customers who essentially are their owners – taking away their democratic decisioning power and putting its core promise of a socially conscious retailer at risk.

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The Future of Events is Here…And There.

Kay Van Slooten

Content Writer

There is no easy way to predict what’s next in this pseudo post-pandemic world but, when it comes to events, the future is already here…and there.

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Customer-centricity is the Key to Post-COVID Success for Airlines

Shahzad Chaudhry

Content Writer

The impact of COVID-19 has arguably hit the aviation industry harder than any other. According to The International Civil Aviation Organization, by the end of 2020, we could see reductions of up to 1.5 billion passengers globally, leaving airlines and airports facing a potential loss of revenue of up to USD 314 billion and USD 100 billion, respectively.

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Bond Builds a Model Factory to Power Personalization, CRM and Loyalty

Bond Brand Loyalty

Content Writer

 

In today’s fast-moving world, speed to insights is critical to the success of a brands’ personalization and customer engagement initiatives. But how can marketers win the race?

We sat down with Francis Silva, our VP of Data & Analytics, to learn more about the challenges with today’s personalization models, and how Bond’s innovative new Model Factory helps businesses solve complex challenges and get to the finish line by using insights faster and more efficiently. 

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Has Grocery Shopping Changed Forever?

Richard Schenker

Content Writer

 

As consumers, our grocery shopping behaviors and experiences have been drastically altered as a result of COVID-19. Grocers have had to make unprecedented changes to the shopping experience in order to safeguard their employees and customers. Unsurprisingly, it is expected that many of these changes will continue to persist and that new ones will form in a post COVID-19 era. Many believe that the grocery experience that we know and have come to take for granted, will be forever changed, as a result of the pandemic.

In order to understand which behaviors and experiences will stick and what else we can expect to change in a post COVID-19 world, it is important to first examine how consumers have been impacted during the pandemic, and what new realities have dramatically changed the current grocery shopping journey.

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Virtual Events. Don’t Copy and Paste. Make it an Experience.

Bond Brand Loyalty

Content Writer

 

When you work in corporate event production and live brand experiences, you’re always in motion.

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Why You Shouldn’t Play it Safe in Dangerous Times

Morana Bakula

Content Writer

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Loyalty Programs: A Safe Harbor in a Sea of Privacy Regulations

Francis Silva

Content Writer

There are millions of reasons companies need to get serious about data privacy—and that’s no exaggeration.

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COVID-19 and events: How to successfully move to virtual engagement.

Jon Fishman

Content Writer

 

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Expiry Exhaustion —  Move Beyond Traditional Loyalty to Improve Member Experience

Scott Robinson

Content Writer

This blog was written in response to the article "Aeroplan, it’s time to stop grabbing back the miles of your inactive customers" by Rob Carrick, that was published on January 14, 2020 on https://www.theglobeandmail.com/ 

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