Bond Brand Loyalty

Bond Brand Loyalty, formerly Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world’s most beloved brands. We believe that the world can be a more loyal place – a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent.

Recent Posts

Back to School…for Students and Retailers!

Posted by Bond Brand Loyalty

Aug 8, 2014 3:04:00 PM

It’s that time of the year again! Summer is coming to a close and that can only mean back to school and back to campus. While this can be an exciting time of the year for students, with total spending on back-to-school items expected to reach $74.9 billion, it's also a huge time for retail brands. According to the National Retail Federation (NRF) report that breaks down into $26.5 billion for back to school (BTS) and $48.4 billion for back to campus (BTC) shoppers.

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Topics: Retail

Program Snapshot – Dove Insider

Posted by Bond Brand Loyalty

Aug 1, 2014 12:32:00 PM

Ranked #1 in CPG in The Loyalty Report, Dove’s loyalty program Dove Insider has the greatest level of customer satisfaction in this category. Dove Insider outranked other popular loyalty programs from CPG greats such as: Coca Cola, L’Oreal, and Kellogg’s. Dove is known for its self-esteem boosting advertisements for women including “Real Beauty Sketches” and “Campaign for Real Beauty” that are intended to display the real beauty of the person that isn’t limited to physical characteristics.

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Topics: Loyalty Program

Hungry for Loyalty – Customer Satisfaction in QSR

Posted by Bond Brand Loyalty

Jul 11, 2014 3:23:00 PM

Fast Food or rather Quick Service Restaurants (QSR) are ubiquitous and in a time when consumers eat out an average of four meals a week, are a huge part of the dining industry. Many consumers, especially the ever important Millennial segment, are looking for a fast and healthy way to feed themselves and their families. As Millennials are the consumer demographic that are most influenced by loyalty and rewards programs and control 1.3 trillion in spending power, it’s clear why these QSRs are targeting them in their marketing efforts. Papa John’s, a QSR that gained top scores in both the ACSI Restaurant Report and The Loyalty Report, had a high customer satisfaction score with regards to both their product and their popular loyalty program Papa Rewards. But other than offering discounts and deals, how can brands in the crowded category of quick dining cultivate customer loyalty? As we see with Papa John’s, the recipe for getting customers to keep coming back is to offer them ways to connect with your brand on more than a "take out" level.

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