Bond Brand Loyalty

Bond Brand Loyalty, formerly Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world’s most beloved brands. We believe that the world can be a more loyal place – a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent.

Recent Posts

A Solution to the CPG-Retailer Dilemma

Posted by Bond Brand Loyalty

Sep 22, 2014 11:31:00 AM

Attention CPG brands! You are accustomed to retailers calling the shots and controlling the consumer relationship. You have also invested massive marketing dollars on acquisition based tactics ranging from promotions, in-store media and sweepstakes to FSI's, social media and sampling programs, all to compete for the attention of the consumer. Another reality is that the consumer landscape is changing, bringing with it empowerment and brand promiscuity. It is up to CPG manufacturers to differentiate themselves and move ahead of the competition by forging a direct relationship with consumers. Here, loyalty can be a key strategy to strengthen relationships and to gain valuable data at the same time. With this in mind, we thought we'd share some of the challenges and opportunities that CPGs and retailers are facing now.

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Topics: CPG Loyalty

Brewing Up Loyalty - Tim Hortons' “Double Double” Card

Posted by Bond Brand Loyalty

Sep 11, 2014 9:54:00 AM

As a loyal Timmies coffee drinker, I was delighted to hear that Tim Hortons had launched an “official” loyalty program; I was finally going to get a reward beyond that early-morning “ahhhh” of my first sip.

The new Double Double card has some interesting things to offer: unique technology, no fee and an easy to understand 1% back in Tim Cash. Its low household income requirement – and student card option – makes the card highly appealing to those who wouldn’t qualify for premium credit card rewards programs. As an initial foray into loyalty, this card is an excellent way for Tim Hortons to capture some data, learn about shopping patterns and spending distribution and test some targeted marketing programs. I look forward to seeing Tims broaden its loyalty offering down the road to engage more of its customers – those who are already committed to their chosen payment methods.

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Topics: Loyalty Program, Loyalty Solutions

Loyalty - An Enterprise Value Proposition

Posted by Bond Brand Loyalty

Aug 27, 2014 9:48:00 AM

We tend to think about loyalty from the customer standpoint and we envision points cards and mobile rewards apps—but this view can be narrow and does not fully encompass the enterprise benefits associated with an effective loyalty strategy. Enterprise Loyalty isn’t just a consumer value proposition, but a management proposition that offers up organization-wide tools and mechanics that can help your business rationalize and optimize technologies, operations and expenditures; all the while better understanding and engaging your consumers.

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Topics: Loyalty Solutions

Program Snapshot – Kohl’s

Posted by Bond Brand Loyalty

Aug 22, 2014 12:53:00 PM

When many people think of loyalty programs, points cards and coupons, they think of retail department stores. This is because many consumers’ first interactions with loyalty and rewards are in the form of a store credit card or in-store rewards card. Kohl’s, a large department chain retailer that has over 1,160 stores nationwide and with JCPenney, Macy’s and Nordstrom, is known for its competitive pricing and cause-centered fundraising with Kohl’s Cares.

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Topics: Loyalty Program

Back to School…for Students and Retailers!

Posted by Bond Brand Loyalty

Aug 8, 2014 3:04:00 PM

It’s that time of the year again! Summer is coming to a close and that can only mean back to school and back to campus. While this can be an exciting time of the year for students, with total spending on back-to-school items expected to reach $74.9 billion, it's also a huge time for retail brands. According to the National Retail Federation (NRF) report that breaks down into $26.5 billion for back to school (BTS) and $48.4 billion for back to campus (BTC) shoppers.

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Topics: Retail

Program Snapshot – Dove Insider

Posted by Bond Brand Loyalty

Aug 1, 2014 12:32:00 PM

Ranked #1 in CPG in The Loyalty Report, Dove’s loyalty program Dove Insider has the greatest level of customer satisfaction in this category. Dove Insider outranked other popular loyalty programs from CPG greats such as: Coca Cola, L’Oreal, and Kellogg’s. Dove is known for its self-esteem boosting advertisements for women including “Real Beauty Sketches” and “Campaign for Real Beauty” that are intended to display the real beauty of the person that isn’t limited to physical characteristics.

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Topics: Loyalty Program

Hungry for Loyalty – Customer Satisfaction in QSR

Posted by Bond Brand Loyalty

Jul 11, 2014 3:23:00 PM

Fast Food or rather Quick Service Restaurants (QSR) are ubiquitous and in a time when consumers eat out an average of four meals a week, are a huge part of the dining industry. Many consumers, especially the ever important Millennial segment, are looking for a fast and healthy way to feed themselves and their families. As Millennials are the consumer demographic that are most influenced by loyalty and rewards programs and control 1.3 trillion in spending power, it’s clear why these QSRs are targeting them in their marketing efforts. Papa John’s, a QSR that gained top scores in both the ACSI Restaurant Report and The Loyalty Report, had a high customer satisfaction score with regards to both their product and their popular loyalty program Papa Rewards. But other than offering discounts and deals, how can brands in the crowded category of quick dining cultivate customer loyalty? As we see with Papa John’s, the recipe for getting customers to keep coming back is to offer them ways to connect with your brand on more than a "take out" level.

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