As a loyal Timmies coffee drinker, I was delighted to hear that Tim Hortons had launched an “official” loyalty program; I was finally going to get a reward beyond that early-morning “ahhhh” of my first sip.
The new Double Double card has some interesting things to offer: unique technology, no fee and an easy to understand 1% back in Tim Cash. Its low household income requirement – and student card option – makes the card highly appealing to those who wouldn’t qualify for premium credit card rewards programs. As an initial foray into loyalty, this card is an excellent way for Tim Hortons to capture some data, learn about shopping patterns and spending distribution and test some targeted marketing programs. I look forward to seeing Tims broaden its loyalty offering down the road to engage more of its customers – those who are already committed to their chosen payment methods.