Blog

#autobond: Sure Product is Important But What Else?

Posted by Chris Travell

Jul 19, 2016 9:01:34 AM

I’m a big fan of Formula One—it amazes me that hundreds of sensors are gathering information on the cars' performance in real time, sending it back to Milton Keynes, Maranello, Brackley or wherever, making it possible for crews to make changes on the fly to gain that 2/10s of a second per lap. It's incredible when you think about it.

In the same way, there are numerous sensors in the marketplace that provide input into a brand’s make-up and health. In our context, the understanding and interpretation of information from these sensors allows marketers to build strong, relevant and differentiated brands. 

I had a chance to sit down with Kyle Davies, Director of Marketing Research at Bond, to talk about the recent release of the Automotive Brand Telemetry Report

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Topics: Brand Loyalty, Loyalty Marketing, #autobond

5 Things You Need To Know About Loyalty From the 2016 Bond Loyalty Report

Posted by Bond Brand Loyalty

Jun 17, 2016 5:04:51 PM

Make no mistake: Building authentic relationships with consumers is hard work—and getting harder by the day. Consumer expectations continue to rise. The pace of change continues to increase. The need to stay relevant is more important than ever.

Our latest research from the 2016 Bond Loyalty Report, shows that consumers continue to value Loyalty programs—programs that pay dividends back to brands in the form of loyalty, advocacy and increased spend. It’s time for marketers to start paying closer attention.

If you’ve taken a “set it and forget it” approach you’ve likely overlooked what matters most to your program Members. Taking a closer look now might land some relatively quick wins.

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Topics: Brand Loyalty, Loyalty Program, Loyalty Report

#autobond: Twitter and Unearthing Not-So-Hidden Opportunities

Posted by Chris Travell

Jan 28, 2016 3:00:25 PM

At the recent Automotive News World Congress in Detroit Robert Pietsch, Director Sales, Auto and Tech at Twitter, quoted some statistics which I found fascinating. 140,000 people per day tweet that they are going car shopping and most mention the brands they’re looking at. However, only about 5 percent receive a response back from the brand.

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Topics: Brand Loyalty, Customer Experience, #autobond

#autobond: 3 Musts for Automotive Loyalty

Posted by Chris Travell

Jan 21, 2016 11:12:00 AM

Live from the 2016 Detroit Auto Show! 

In the first installment of our automotive blog series #autobond, Chris Travell talks about three things that you should consider for building brand loyalty in 2016.

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Topics: Brand Loyalty, Customer Experience, Live Brand Experiences, #autobond

Nest Thermostats Turns Old Loyalty Mechanics New Again

Posted by Sean Claessen

Jan 12, 2016 11:00:23 AM

A funny thing is happening in the loyalty industry. Consider the average North American consumer is enrolled in a record 13 formal programs that include typical features like monetary rebates, points and discounts to lock members in and keep them coming back. Now consider that actual participation in those programs (that is, customers engaging and making purchases) shrank 14% from the previous year, according to the 2015 Bond Loyalty Report.

The widespread availability of these programs is outpacing consumer demand. This oversupply is creating a growing sense of customer indifference toward the most potent mechanisms that differentiate a brand.

Funny, right? Not so much.

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Topics: Brand Loyalty, Loyalty Program

Building Brand Fanatics, One Download at a Time

Posted by Richard Schenker

Dec 14, 2015 9:05:22 AM

Just the other week, the Boston Consulting Group announced that Tesla had joined Apple and Google at the top of an annual ranking of innovative firms. In fact, Tesla raced into third position from the 41st position in just two years. As a Tesla owner, I am not at all surprised by this rapid leap to third place. Such acceleration is highly becoming of a brand that boasts a 0–60 miles acceleration, in just under three seconds.

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Topics: Brand Loyalty, Loyalty Program

Who Knew Tesla had a Loyalty Program?

Posted by Richard Schenker

Aug 26, 2015 11:21:09 AM

A few months ago when I purchased my Tesla Model S, I had no idea that Tesla had a loyalty program. Perhaps I was distracted and mesmerized by the brilliance of the technology housed in this vehicle. Maybe my attention was diverted as I was infatuated by the gorgeous design of the car. Or was I overwhelmed with joy at the prospect of never again having to fill my car up with fuel? As a loyalty practitioner, how could I have missed this, as loyalty is part of my very DNA?

As I continued to engage with the brand, it became evident that Tesla has a very clever and covert loyalty program. In fact, every Tesla owner is a member of the Tesla loyalty program, yet nobody has ever heard of the Tesla loyalty program. So how can a brand’s loyalty program exist if their customers have never heard of it, don’t recall enrolling in it or participating in it?

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Topics: Brand Loyalty, Loyalty Program

Was Amazon's #PrimeDay a Prime Example of Brand Loyalty Erosion? Here Are 20 Examples That Prove It.

Posted by Bond Brand Loyalty

Jul 16, 2015 10:16:00 AM

The Internet has spoken – and it isn’t pretty. Turns out Amazon’s hyped up exclusive "Prime Day" event for Amazon Prime members failed to impress, leaving the “tens of millions" of members feeling a little slighted. Not to mention, the bad impression on the browsing non-members Amazon was attempting to court.

Buzzfeed was quick to publish this article with some of the best Internet responses. Of course, that was just the beginning. #PrimeDay trended on Twitter throughout the day with users even creating a second hashtag: #PrimeDayFail.

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Topics: Brand Loyalty, Retail, Loyalty Report

Retailers: Why Millennials Might Be Ignoring You & How To Win Their Brand Loyalty

Posted by Amanda Austen

Jul 9, 2015 4:00:00 PM

If played right, you too can earn #millennialoyalty.

A recent study reported by Forbes affirmed that contrary to what many brands and marketers believe, Millennials can be brand loyal. They are no longer the noncommittal bachelors and bachelorettes of the demographic cohorts – they are capable of brand love. The study reports that 60% of Millennials are often or always loyal to brands that they currently purchase.

Realistically, Millennials have been capable of brand love the whole time. But with so many marketing messages in their faces – they have simply tuned out. And why wouldn’t they? With so many brands vying for their hearts, Millennials will wait for the ones that try harder – the ones that understand and engage them on a personal level. And at 80 million strong with an estimated $200 billion in annual buying power (in the US alone), they can.

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Topics: Brand Loyalty, Millennial Loyalty

The Top 5 Things You Need To Know From the 2015 Loyalty Report

Posted by Bond Brand Loyalty

May 29, 2015 12:36:30 PM

What's trending in loyalty?

The 2015 Loyalty Report saw an increasing number of people opt-in to a variety of loyalty programs in the past year, and revealed the extent to which programs are effective in influencing customer behavior show no signs of diminishing.

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Topics: Brand Loyalty, Loyalty Program, Loyalty Report