On the only Friday the 13th of the year, I stopped at a small-town Tim Horton's on my way home about an hour outside of Port Dover, waiting in line behind two gentlemen in riding gear. They saw my Harley-Davidson t-shirt, started up a conversation, and thirty seconds later refused to let me buy my own coffee—and not because I said I worked at/with/for H-D, but because I was in Port Dover and was wearing an H-D tee and was, therefore obviously in some way a part of the Harley-Davidson MC family. They asked me to sit and have a coffee with them. They showed me their photos with Karen & Bill Davidson from the morning. They asked if I knew Randy.
Activating at Canada’s largest one-day motorcycle rally comes with a few first-timer expectations (yes, the ‘thong guy’ was there and going strong), but the giant orange exclamation mark I am left with is that this community really is something special. They are fun, polite, welcoming and accepting—even in crowds of a hundred thousand—and they would live and die for their passion.
Harley-Davidson is one of the most inked brands on the planet (if not the most…that is a title I might bet my money on), and we had a feeling that, if we gave our guests the chance, they would prove it.
I’m a big fan of live brand experiences. They’re informative, different, and fun—and they give you a chance to see how bad you really are at driving a car in virtual reality.
I had a chance to sit down with Cyril Dimitris, Vice President of Toyota Canada, to discuss the Towards Tomorrow by Toyota brand gallery. This "pop-up" experience has brought Toyota direct to the consumer (specifically those hard to reach millennials), garnering valuable facetime and engagement outside the dealership environment. This is something many automotive brands are still struggling to do effectively.
Initiatives like this one allow customers to be exposed to the brand when they might have dismissed it in a different setting.
Live from the 2016 Detroit Auto Show!
In the first installment of our automotive blog series #autobond, Chris Travell talks about three things that you should consider for building brand loyalty in 2016.