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Scott Robinson & Sayyada Rai

Recent Posts

Starbucks Refill Tumbler: Habit Maker, or Habit Breaker?

In a follow-up to our November blog applauding Starbucks' Black Friday deal and how it used loyalty mechanics to encourage acquisition and habitual behaviors, Scott Robinson and Sayyada Rai  put the offer to the test and examined the real-world implications from two points of view.

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