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Maria Pallante

VP, Loyalty Solutions


Maria leads a loyalty marketing operations team specializing in launching, managing and optimizing programs for North American clients. Her focus is on implementing effective customer retention and engagement strategies underpinned by operational excellence. Maria has established a disciplined approach to implementations that is leveraged for all clients and serves as the basis for our Operational Readiness Assessments.

Maria has over 15 years’ experience and has worked on 10+ loyalty program implementations, including new and transitioning programs. Maria’s experience spans a number of industry sectors including financial services, retail, pharmaceutical, telecom and hospitality. Clients have included decision-makers at Aeroplan, HSBC, Home Depot and other North American blue-chip companies.

Maria has a Biochemistry degree (Hon) from McMaster University and an MBA from the De Groote School of Business from McMaster University. Maria is also a certified Project Management Professional.

Recent Posts

7 Success Factors for Implementing a Loyalty Program

Maria Pallante

Content Writer

You’ve designed a brand-aligned and customer relevant loyalty program. You’re excited about how the program will help you acquire, retain and engage customers in a long-term relationship. Now what? It’s time to turn your strategy into reality. How do you ensure that you’re successful? What important goals do you need to set? Who needs to be involved? After 15 years of successfully implementing and operating loyalty programs, I continue to rely on these 7 success factors.

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