Mobile Product Manager, Bond Brand Loyalty
Lucien currently leads the Mobile Product team at Bond Brand Loyalty, where he is focused on building innovative mobile solutions for our clients and driving the organization's mobile strategy forward.
Prior to Bond, Lucien worked as the Mobile Production Manager at Spreed, a world-leading mobile publishing company focused on building native and web apps, as well as analytics and advertising solutions for the news industry. In 2009, Lucien completed his M.A.Sc. and B.Sc. degrees in Electrical Engineering, specializing in wireless communications at Queen's University.
Smartphones have given consumers instant access to resources and apps that compare prices, offer customer reviews or even enable instant feedback from their networks all while standing in the retail environment. Now, mobile payment solutions are making it faster and easier to convert these browsing shoppers and showroomers into purchasers.
While making mobile payments is still in its infancy, the release of Apple Pay is really driving mainstream adoption – something other solutions, Google Wallet for instance, seem to have failed at even after being in market for a number of years. Leave it to Apple to make it the norm.
Consumers and marketers are experiencing a rapid transformational change as the mobile payments industry takes off in North America. With heavyweight Apple behind Apple Pay and equal brand goliath Google backing Android Pay, contactless NFC payments now have the platform-level support needed for mainstream user adoption. According to a report by Forrester Research, in 2015 27% of marketers and digital business executives plan to start using mobile wallets to engage with their customers.
This mobile payments revolution is accelerating the convergence of mobile payments with loyalty programs, creating new opportunities and challenges for marketers seeking to provide mobile loyalty solutions that increase customer retention and program engagement. A new study published by market research and consulting firm Chadwick Martin Bailey (CMB) found that among mobile wallet users, 27% are very likely to switch to businesses that offer mobile payment capabilities and 18% would increase purchase frequency if mobile payment capabilities were present. More, the 2015 Loyalty Report found that 48% of loyalty program members would like to engage with loyalty programs through their mobile devices.
Now, that’s kind of a big deal. But, which mobile wallet is the platform of choice for consumers?