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Finally proof that the LIVE BRAND EXPERIENCE DOES MATTER! Yet, we aren’t doing anything about it!
This week I’m feeling the opposite of inspired. I feel frustrated, despondent and maybe even a little cranky. Why? Because everything I read points me to the same conclusion: that now is the time to take a broader and more strategic view of owned media with events as the cornerstone of that strategy. Yet, my frustration grows as I see little evidence of marketers actually being bold and brave enough to take on this challenge.
Here is the proof that the “human to human experience” grows brand value and that this is simply not reflected in how marketing budgets are spent.
