Bob Macdonald

President & CEO


Bob’s been at the helm of our business since 2001. Under his leadership we’ve grown in size, strength, skill & whiteboards. You’ll find his long held belief in loyalty in every aspect of our work and play. You’ll also find him asking questions, sharing insights and exploring ideas. It’s this hunger for knowledge, coupled with a strong vision, that’s helped lead Bond to the forefront of digital and human experience marketing. Bob likes to roll up the sleeves. But he’ll also roll out a great story. He knows loyalty. And he inspires it.

Bob first walked through our doors 20 years ago. His experience has seen him work globally with Fortune 500 brands including IBM, Ford, Scotiabank, Johnson & Johnson, The Home Depot, Cineplex/SCENE, BlackBerry & more.

Bob’s a champion for corporate social responsibility and has served on several boards including Altruvest Charitable services, Northmount School and the Ontario Science Centre’s board of trustees. In 2012 Bob became a member of CORE (Conserve Our Rural Environment), a local organization formed to respond to environmental threats in rural areas. Under his leadership our team has donated time, resources & dollars to Parents for Better Beginnings and The Mike Pinball Clemons Foundation.

Recent Posts

People and Culture are Your Only Sustainable Business Advantage

Posted by Bob Macdonald

May 30, 2018 10:04:22 AM

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to become an industry leader. I’m also extremely grateful for the growing list of global brands who have chosen to work with us.

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10 Things to Know from the 2014 Loyalty Report

Posted by Bob Macdonald

Sep 29, 2014 11:11:31 AM

Loyalty is a hot topic today for brands that are looking to differentiate themselves from the competition. But, many brands are unsure how to approach loyalty beyond a rewards card or timely discount. The Loyalty Report, which surveyed over 6,000 consumers on over 160 loyalty programs, captured key insights about consumer attitudes, behaviors and interactions with brands. Though the report is rich with insights and trends, here are the top 10 takeaways from the 2014 Loyalty Report.

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Topics: Brand Loyalty, Loyalty Program

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