Anne Bowie

Director, Experiential Marketing

Anne has over 14 years’ agency experience working across a variety of sectors, including Consumer Packaged Goods, Entertainment, Retail and Technology. Anne prides herself on developing deep relationships with clients that go beyond just delivering their business needs to forming meaningful, trusted partnerships. A self-motivated, passionate and energetic leader, Anne works hard to build, maintain, grow and mentor high performance teams that work hard to achieve results and have fun doing it.

Anne has a proven track record in securing new multi-million dollar business with tier one brands, and is skilled in collaborating with brand teams and agency partners to build integrated programs as part of a brand’s complete marketing mix. Anne currently leads a team of over 40 managers at a variety of levels in their career, and has responsibility for revenue in excess of $25m.

Recent Posts

Brand Loyalty and Working Moms

Posted by Anne Bowie

Jun 4, 2014 12:38:00 PM

Want this working mom to be loyal to your brand? Make my time count.

Working mom? Yes, every mom is a working mom, regardless of where or how you choose to work. Your work could be focused on home, school, volunteering, hanging with your kids as often as you can, or it could be at an office or in a law firm or on a police force. Guess what? I bet there is one thing we all have in common—the fact that there never seems to be enough time. Time to do almost anything, because it doesn’t matter what it is you need more time for, the fact is there just doesn’t seem to be enough of it to go around.

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Why XM (Oops, I Meant to Say Experiential Marketing) Matters

Posted by Anne Bowie

May 27, 2014 8:52:00 AM

What makes us remember a moment in time, a brand we encountered, a person we met? Well, I bet it’s not the calendar, or seeing a logo, or even someone’s name (ugh, maybe that’s just me!); it’s because you experienced something in that moment, with that brand, or with that person that sticks in your mind and you recall it again and again. And I bet you tell people about it—billions of people on social media confirm I’m not the only one!

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Topics: Customer Experience, Live Events, Experiential Marketing