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There are two heavy hitters dominating the artificial intelligence (AI) applications narrative: 1) tech giants churning out increasingly powerful AI models, and 2) established companies implementingAI into their existing products. A new player is turning heads in boardrooms across industries: AI orchestrators. 

Today, the battle for customer loyalty is hyper-competitive and fierce. Even with the number of loyalty memberships and program activity at their highest in 10 years, members are looking for more; they’re choosing brands that provide better, simpler, and more seamless experiences (The Bond Loyalty Report, 2024). As technology simultaneously advances at a breakneck pace, artificial intelligence (AI) is emerging as a game-changing tool for creating personalized experiences that foster deep, lasting customer relationships. But how exactly is AI revolutionizing personalization in loyalty programs, and why should businesses across industries take note?