#autobond: Twitter and Unearthing Not-So-Hidden Opportunities

Chris Travell

At the recent Automotive News World Congress in Detroit Robert Pietsch, Director Sales, Auto and Tech at Twitter, quoted some statistics which I found fascinating. 140,000 people per day tweet that they are going car shopping and most mention the brands they’re looking at. However, only about 5 percent receive a response back from the brand.

If you want to maximize sales opportunities in 2016, action needs to be taken. If consumers are shopping Brand XYZ and they tell the world they’re doing it, shouldn’t the infrastructure be in place to put into their hands the necessary information they need to persuade them to consider your brand?

Let me know what you think.

Until next time.


Chris Travell
Director, North American Automotive Solutions