#autobond: Changing Customer Expectations in the Automotive Industry

Chris Travell

At the recent Canadian International Autoshow, I had a chance to speak with Cyril Dimitris, Toyota Canada’s new Vice President of Sales. The former Director of Lexus and Scion Divisions (among several other previous positions with Toyota), Cyril brings years of automotive brand expertise and deep understanding of the automotive customer to his new role.

In our conversation, Cyril talks about changing customer expectations, how Toyota is adapting, the U Squared concept, and the recent decision to nix the Gen-Y oriented Scion brand. 

Let me know what you think.

Until next time.


Chris Travell
Director, North American Automotive Solutions