#autobond: Differentiating Lexus in the Hyper-Competitive Luxury Market

Chris Travell

At the recent Canadian International Autoshow in Toronto, I had a chance to talk to Jennifer Barron, the new Director of Lexus in Canada. Jennifer is a very interesting personwith Lexus since 1990, she has played an instrumental role in designing the brand’s customer experience. Now, things have come full circle and she’s running the place.

Jennifer talks about what differentiates Lexus in the crowded luxury market and what it will take to compete in 2016 and beyond.

Let me know what you think.

Until next time.


Chris Travell
Director, North American Automotive Solutions