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Richard Schenker

Senior Loyalty Consulting Director, Bond Brand Loyalty


Richard is a highly accomplished and visionary loyalty and CRM professional who has enriched the relationships between some of North America’s most iconic brands and their customers for over two decades. He possesses a unique breadth and depth of experience that includes both client side and agency roles, building award-winning customer loyalty and CRM programs, and leading strategic marketing and promotional campaigns. He has a passion for retail and customer management, with a proven track record of harnessing customer and transactional data to deliver enterprise-wide solutions that drive company sales and profitability. Richard has provided strategic loyalty counsel to many North American brands in the following sectors: high-frequency retail, specialty retail, financial services, CPG, and QSR. Before joining Bond Brand Loyalty, Richard held a number of senior North American loyalty marketing leadership roles with LoyaltyOne (owner and operator of the Air Miles Reward Program in Canada).

Recent Posts

Coalition Loyalty: America’s New Customer Frontier

Richard Schenker

Content Writer

This past Wednesday, American Express made an historic U.S. customer loyalty announcement revealing that it is launching a coalition loyalty program called Plenti in the U.S. this coming May. Why was this announcement so historic? Well for one thing, coalition loyalty has thrived for decades in other parts of the world, including Germany, the UK, the Middle East, New Zealand, and just north of the U.S. boarder in Canada. Strangely enough, it has never really caught on here in the U.S.

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