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Richard Lane

Marketing Strategist

Richard is a brand marketing strategist dedicated to producing innovative programs that drive business results. With a strong background in retail, CPG, financial and automotive Richard’s focus is on strategy and marketing to support new business growth and development of leading edge loyalty solutions for brands across North America. Formerly at a leading shopper marketing firm, serving as Director of Marketing and Strategy, Richard was responsible for strategy, marketing and solution development for a range of tier one brands. Prior Richard held Account Director positions at Capital C and Ariad Communications where he developed consumer promotions and shopper marketing programs for Pepsico and Unilever. Richard is a passionate and extremely curious marketer who loves to spend time in retail observing consumers and all the great marketing activity that is out there.

Recent Posts

Is the Urban Market Format Working for Big Boy Retail?

Richard Lane

Content Writer

Last month a Sobeys Urban Fresh location on busy Bloor St in Toronto closed its doors. Sobeys reported that they are closing 15 of their smaller format locations in addition to 35 other larger stores across the country.

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