Top 10 CX Fundamentals

Posted by Bond Brand Loyalty

Oct 1, 2018 6:47:00 AM

Happy CX Day! In this video, people from across our organization share fundamentals that are key to delivering and achieving CX transformation success.

Put on by the Customer Experience Professionals Association, CX Day is a global celebration of the brands and professionals that create great experiences for their customers.

 

Read More

Topics: customer engagement, custoemr experience, mobile, Employee, CX, Training and Learning, Coaching, Employee Engagement, Brand Loyalty

Why Luxury Brands Need To Focus On The Human Customer Experience

Posted by Morana Bakula

Apr 4, 2017 10:26:46 AM

Yes, brands are dazzling customers with virtual and augmented reality, interactive screens and AI-powered everything, yet this provides an opportunity for brands to differentiate through the emotional value customers gain from their entire purchase experience.

It means brands need to get better at being emotional. Customers want “emotional luxury” derived from feeling recognized, special, and known; yet, only 20% of consumers say they feel special and recognized by a brand representative. This is a massive, untapped opportunity for brands to better engage with consumers.

Read More

Topics: Loyalty Program, Loyalty Report, Customer Experience, CX, Training and Learning, Retail Luxury

!