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Why XM (Oops, I Meant to Say Experiential Marketing) Matters

Posted by Anne Bowie

May 27, 2014 8:52:00 AM

What makes us remember a moment in time, a brand we encountered, a person we met? Well, I bet it’s not the calendar, or seeing a logo, or even someone’s name (ugh, maybe that’s just me!); it’s because you experienced something in that moment, with that brand, or with that person that sticks in your mind and you recall it again and again. And I bet you tell people about it—billions of people on social media confirm I’m not the only one!

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Topics: Customer Experience, Live Events, Experiential Marketing