Trick vs. Treat: Building a CX Strategy that’s a treat for customers and the bottom line

Posted by Bond Brand Loyalty

Oct 31, 2018 12:17:01 PM

Building a successful CX strategy can feel like a haunting task. Brands recognize the importance of defining and delivering a differentiated Customer Experience, but often don’t know where to start, or get lost along the journey. The right Customer Experience potion is the combination of a few key ingredients, including a CX strategy aligned with the brand promise, defining the business outcomes your CX work will impact, mapping the entire journey (with the customer), and engaging your employees by creating a CX culture.

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Topics: CX, Customer Experience, Journey Map

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