Blog

 

Customer-centricity is the Key to Post-COVID Success for Airlines

Bond

Content Writer

The impact of COVID-19 has arguably hit the aviation industry harder than any other. According to The International Civil Aviation Organization, by the end of 2020, we could see reductions of up to 1.5 billion passengers globally, leaving airlines and airports facing a potential loss of revenue of up to USD 314 billion and USD 100 billion, respectively.

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Has Grocery Shopping Changed Forever?

Bond

Content Writer

 

As consumers, our grocery shopping behaviors and experiences have been drastically altered as a result of COVID-19. Grocers have had to make unprecedented changes to the shopping experience in order to safeguard their employees and customers. Unsurprisingly, it is expected that many of these changes will continue to persist and that new ones will form in a post COVID-19 era. Many believe that the grocery experience that we know and have come to take for granted, will be forever changed, as a result of the pandemic.

In order to understand which behaviors and experiences will stick and what else we can expect to change in a post COVID-19 world, it is important to first examine how consumers have been impacted during the pandemic, and what new realities have dramatically changed the current grocery shopping journey.

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Virtual Events. Don’t Copy and Paste. Make it an Experience.

Bond

Content Writer

 

When you work in corporate event production and live brand experiences, you’re always in motion.

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Why You Shouldn’t Play it Safe in Dangerous Times

Morana Bakula

Content Writer

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COVID-19 and events: How to successfully move to virtual engagement.

Jon Fishman

Content Writer

 

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Expiry Exhaustion —  Move Beyond Traditional Loyalty to Improve Member Experience

Bond

Content Writer

This blog was written in response to the article "Aeroplan, it’s time to stop grabbing back the miles of your inactive customers" by Rob Carrick, that was published on January 14, 2020 on https://www.theglobeandmail.com/ 

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Beyond Millennials: Stop Treating Your Employees as Stereotypes

Bond

Content Writer

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  

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Is Paid Loyalty Right for Your Brand?

Bond

Content Writer

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.

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Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten

Content Writer

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is the topic of CX, it has its own global day (“CX Day”) to celebrate brands that create great customer experiences.

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Cracking the Employee Experience Code

Bond

Content Writer

Employees are the face of your brand. They are the difference between a “good experience” and a “great or differentiated experience”—they are the ones that form emotional bonds, and bring the brand promises to life. Numerous studies, have shown that a positive interaction between a customer and an employee results in enhanced brand perception, likelihood to increase spend and more willingness to forgive brand missteps—small and large.

Bottom line: employees can’t be replicated.

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