Content Writer
There is no easy way to predict what’s next in this pseudo post-pandemic world but, when it comes to events, the future is already here…and there.
When you work in corporate event production and live brand experiences, you’re always in motion.
Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.
Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is the topic of CX, it has its own global day (“CX Day”) to celebrate brands that create great customer experiences.
Employees are the face of your brand. They are the difference between a “good experience” and a “great or differentiated experience”—they are the ones that form emotional bonds, and bring the brand promises to life. Numerous studies, have shown that a positive interaction between a customer and an employee results in enhanced brand perception, likelihood to increase spend and more willingness to forgive brand missteps—small and large.
Bottom line: employees can’t be replicated.
It’s one thing for Bond to say good things about ourselves and highlight our capabilities, like we might do when we get acquainted with prospective new clients and partners. It's quite another when an independent, authoritative third party names us a leader, which we believe validates our experience and expertise.
Happy CX Day! In this video, people from across our organization share fundamentals that are key to delivering and achieving CX transformation success.
Put on by the Customer Experience Professionals Association, CX Day is a global celebration of the brands and professionals that create great experiences for their customers.
In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and appreciation. On a recent visit to the U.K., I got to experience this first hand.