Blog

Why Loyalty is the Best Form of Acquisition

Posted by Sean Claessen

Jun 18, 2014 9:55:00 AM

All of Marketing is caught up in ‪#CannesLions —but what’s the celebration really about? When we say that ‘All Marketing is Loyalty’—we mean it. Every step in the loyalty lifecycle that begins with acquisition and *must* continue in the form of an ongoing relationship, are equally important. Brands who do well by their loyal customers, offering them new and innovative experiences, are more profitably succeeding - if those experiences are good, they will tell others for you. We see this ideal in the submissions for this year’s Direct Lions and we are offered a close up look at what triggers bonding with a brand beyond the monetary.

 

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Topics: Brand Loyalty, Loyalty Program, Customer Experience, Experiential Marketing, Digital Platforms

Loyalty Program Builds – A Market Differentiator

Posted by Carlo Pirillo

Jun 4, 2014 8:57:14 AM

Your organization has come to the conclusion that a brand loyalty program would provide a marketable differentiator and strategic advantage for your business and now it’s up to you to make it happen.

The first steps are to assess your in-house capabilities, determine the operating model you would like to move forward with and how figure out how much expertise you need to hire on. You definitely don't want to start from scratch!

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Topics: Brand Loyalty, Digital Platforms