Blog

How to Sustain Loyalty Through Your Mobile Engagement Strategy

Posted by Michelle Sequeira Yee

Feb 1, 2017 3:45:13 PM

In today’s mobile-driven marketplace, and with the rise of the Millennial “always on” consumer, having an app complement a retailer’s marketing strategy has become table stakes. Apps have evolved from simply being an extension of the digital ecosystem to leading the way for brand innovation, campaign awareness, and deeper loyalty engagement.

Never before has a brand had the opportunity to be part of such a personal customer connection—your customers’ mobile device is more than just a communication channel; it’s their hub to connect to all things, all people, and interact with your brand in more personal ways than ever before. The challenge this brings is for retailers to truly understand how users want to connect with their brand, and to develop features that enable those interactions in innovative, creative, relevant, and simple ways. The opportunity is to retain top-of-mind awareness for your brand, create habit-forming engagements, and obtain a higher reach of brand advocacy, especially when a formal loyalty program exists for your brand. Surprisingly, Bond Brand Loyalty’s 2016 Loyalty Report shows that almost 50% of consumers aren’t even aware if the loyalty program they engage with has an app, which is a lost opportunity for many retailers.

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Topics: Loyalty Program, Digital Loyalty, Loyalty Report, Mobile Loyalty

A Fraudster’s Ticket into Loyalty: Travel Program Operators Beware

Posted by Carlo Pirillo

Sep 28, 2016 10:38:55 AM

Over the past 15 years, loyalty programs have enjoyed a relatively low level of fraudulent activities. However, in recent months we have seen the level of loyalty program and loyalty card fraud increase. As “Chip & Pin” credit cards continue to become prevalent, specific industries whose business models include transactions where the physical card does not need to be present, have become the target of fraudsters. One of these in particular is the travel booking industry.

Lately, fraudulent activities have propagated to loyalty programs where the travel components of the program are the primary target. However, as there often is with fraud schemes, there’s a twist. The loyalty program is not the actual target of the fraud, but rather a means to facilitate the scheme.

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Topics: Loyalty Program, Digital Loyalty, Loyalty Report

Build Customer Loyalty Through Thoughtful Design and UX Considerations

Posted by Brett Lutchman

Oct 30, 2014 5:05:00 PM

Relationships between companies and their customers are forged and secured when a bond of trust has been established. Some of the strongest of these relationships are created when both sides speak to each other face to face. 

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Topics: Digital Loyalty

Q&A with Carlo Pirillo – Apple Pay & the Future of the Mobile Wallet

Posted by Carlo Pirillo

Oct 3, 2014 11:55:37 AM

Carlo Pirillo is Bond Brand Loyalty's Executive Vice President of Digital Solutions. Carlo oversees the technology and immersive interactive assets that advance human interactions and bridges the gap between brands and people.

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Topics: Digital Loyalty