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Customer-centricity is the Key to Post-COVID Success for Airlines

Bond

Content Writer

The impact of COVID-19 has arguably hit the aviation industry harder than any other. According to The International Civil Aviation Organization, by the end of 2020, we could see reductions of up to 1.5 billion passengers globally, leaving airlines and airports facing a potential loss of revenue of up to USD 314 billion and USD 100 billion, respectively.

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Has Grocery Shopping Changed Forever?

Bond

Content Writer

 

As consumers, our grocery shopping behaviors and experiences have been drastically altered as a result of COVID-19. Grocers have had to make unprecedented changes to the shopping experience in order to safeguard their employees and customers. Unsurprisingly, it is expected that many of these changes will continue to persist and that new ones will form in a post COVID-19 era. Many believe that the grocery experience that we know and have come to take for granted, will be forever changed, as a result of the pandemic.

In order to understand which behaviors and experiences will stick and what else we can expect to change in a post COVID-19 world, it is important to first examine how consumers have been impacted during the pandemic, and what new realities have dramatically changed the current grocery shopping journey.

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A Solution to the CPG-Retailer Dilemma

Bond

Content Writer

Attention CPG brands! You are accustomed to retailers calling the shots and controlling the consumer relationship. You have also invested massive marketing dollars on acquisition based tactics ranging from promotions, in-store media and sweepstakes to FSI's, social media and sampling programs, all to compete for the attention of the consumer. Another reality is that the consumer landscape is changing, bringing with it empowerment and brand promiscuity. It is up to CPG manufacturers to differentiate themselves and move ahead of the competition by forging a direct relationship with consumers. Here, loyalty can be a key strategy to strengthen relationships and to gain valuable data at the same time. With this in mind, we thought we'd share some of the challenges and opportunities that CPGs and retailers are facing now.

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