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‘No such thing as too much emotion,’ but should brands earn the right to make weepy ads?
Sam Bradley, The Drum Magazine
Content Writer
Mkt Intel: How Amazon's 'Consult-a-Friend' is Revolutionizing Shopping Recommendations
Content Writer
Bond’s Mkt Intel Trend Subscription Blog:
A Micro Blog Series Delivering Big Insights, all in 500 words or less.
Bond’s Mkt Intel Trend Subscription Blog:
A Micro Blog Series Delivering Big Insights, all in 500 words or less.
It came as a bit of a blow to many of us who thought “The Great COVID Job Churn” peaked in 2020: “The Great Resignation.” The latter term, coined by American management professor Anthony Klotz in May 2021, refers to the notion that a wave of employees will be quitting their jobs, or have already, in a pandemic-related resignation boom. The magnitude of this trend really sank in during a virtual chat I had with my colleague, Mary Kalkanis, our VP of People and Values. Looking at the latest headlines and reports, we realized that if we thought churn had hit its highest level last year, we hadn’t even seen the half of it.
In a year of massive disruption, businesses had to rapidly pivot how they went to market and how they engaged their customers. Yet, even as many brands accelerated their digital and loyalty transformations, which were well underway before the pandemic, there are gaps between customer expectations and experiences like never before.
