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The Love Matrix White Paper – What CMOs Need to Know

Posted by Scott Robinson

Oct 16, 2014 12:22:39 PM

Scott Robinson leads our loyalty consulting and solutions discipline, and is our thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for their specific objectives and environments, and ensuring Bond Brand Loyalty maintains market leadership in terms of loyalty and CRM innovation, technique and approach.

Q: What is it about brand love vs. program love that is important to CMOs?

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Topics: Brand Loyalty, Brand Alignment