Blog

K. Dee Howard

Account Director, Live Brand Experiences

Recent Posts

Bond Brands Loyalty with Harley-Davidson®

Posted by K. Dee Howard

May 16, 2016 11:10:36 AM

On the only Friday the 13th of the year, I stopped at a small-town Tim Horton's on my way home about an hour outside of Port Dover, waiting in line behind two gentlemen in riding gear. They saw my Harley-Davidson t-shirt, started up a conversation, and thirty seconds later refused to let me buy my own coffee—and not because I said I worked at/with/for H-D, but because I was in Port Dover and was wearing an H-D tee and was, therefore obviously in some way a part of the Harley-Davidson MC family. They asked me to sit and have a coffee with them. They showed me their photos with Karen & Bill Davidson from the morning. They asked if I knew Randy.

Activating at Canada’s largest one-day motorcycle rally comes with a few first-timer expectations (yes, the ‘thong guy’ was there and going strong), but the giant orange exclamation mark I am left with is that this community really is something special. They are fun, polite, welcoming and accepting—even in crowds of a hundred thousand—and they would live and die for their passion.

Harley-Davidson is one of the most inked brands on the planet (if not the most…that is a title I might bet my money on), and we had a feeling that, if we gave our guests the chance, they would prove it.

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Topics: Experiential Marketing, Live Brand Experiences

The Single Girl's Guide to XM – Part 2: Love is not Enough

Posted by K. Dee Howard

Apr 15, 2015 5:41:19 PM

Have you read the New York Times article that tests psychologist Arthur Aron’s proposition that anyone can fall in love by posing / answering 36 questions? The cynic in me is not surprised. Based on decades of RomCom research and my own skewed and completely biased experience, love is not the hard part of any relationship and can be manufactured (or at least simulated) fairly easily. All it takes is good timing, some epically romantic words and a moment of vulnerability… or you can skip all that with one grand gesture (stop a flight, propose in Portuguese, climb a fire escape, pre-plan post-mortem love letters … you get the idea). The hard part is what happens after baby leaves the corner and nails the lift – the relationship part. Whether we’re talking about a single girl or a brand, love is not enough… and maybe it’s not required at all.

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Topics: Experiential Marketing

The Single Girl's Guide to XM – Part 1: Taking it Offline

Posted by K. Dee Howard

Jan 22, 2015 3:49:00 PM

I recently participated in a focus group that was centered around how dating apps – match, eHarmony, Tinder, that sort of thing – could evolve; how more features or fewer, additional controls or less stringent, search options, endorsements, buttons, clicks, options and tassels might help sort through the proverbial haystack to find the needle. Deciding I did not need a needle that desperately (and wondering when the last time I saw a haystack was, or why it wasn't tied tight with twine like any decent farmer would do, that it would force one on hands and knees to fanatically search for some irreplaceable needle), a gentleman on the panel made a fascinating inquiry – far more interesting than any profile I had seen in a moon's time. He asked if perhaps we were articulating that we might prefer to take dating offline. 

Take dating offline.

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Topics: Experiential Marketing