Chris Travell

Director, North American Automotive Solutions

Chris is responsible for monitoring, analyzing, and commenting on consumer trends in the automotive industry, especially as it relates to brand loyalty. Based on this information, innovative and effective client solutions are developed and implemented.

His MBA is from McMaster University, specializing in Marketing and International Business. He then received a graduate scholarship to attend the renowned Institute for International Studies and Training in Tokyo, Japan.

Attempting to combine his Japanese experience with his lifelong passion for the automotive industry, Chris started out his career working for Mazda and Toyota in various head office and field capacities. He joined JD Power & Associates in 1993 charged with establishing the Canadian office. In 1996 he went to Maritz where he was responsible for the Canadian automotive research consultancy.

In November 2015 he joined Bond Brand Loyalty which allowed him to develop effective brand loyalty programs based on the analysis and insight gleaned from over 25 years in the industry.

Chris is regularly quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, Globe and Mail, Toronto Star, National Post and has appeared on CBC, CTV, Global Television, CBC Newsworld, and TVO commenting on issues related to the North American and global automotive industry.

He has spoken at several international gatherings including the Google ThinkAuto conference (3 times), the Financial Post conference (5 times), and the ESOMAR automotive conference in Wolfsburg, Germany.

He is the principal contributor to #autobond, Bond’s automotive blog.

He is intensely interested in WW1 history, especially as it relates to the 3rd battle of Ypres, close-up magic, The Return of the Prodigal Son in the Heritage Museum, and golden retrievers - but not necessarily in that order.

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Recent Posts

#autobond: Changing Customer Expectations in the Automotive Industry

Posted by Chris Travell

Feb 25, 2016 11:00:23 AM

At the recent Canadian International Autoshow, I had a chance to speak with Cyril Dimitris, Toyota Canada’s new Vice President of Sales. The former Director of Lexus and Scion Divisions (among several other previous positions with Toyota), Cyril brings years of automotive brand expertise and deep understanding of the automotive customer to his new role.

In our conversation, Cyril talks about changing customer expectations, how Toyota is adapting, the U Squared concept, and the recent decision to nix the Gen-Y oriented Scion brand. 

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Topics: Customer Experience, #autobond

#autobond: Making Goal Setting Work in 2016

Posted by Chris Travell

Feb 10, 2016 12:42:18 PM

I get worried sometimes when I hear manufacturers talk about their goals. Obviously everybody in the dealer network needs to know where the goal posts are, but sometimes the goals can be so unrealistic that they are actually setting dealers up for failure. Is it reasonable, for example, that a brand will jump up 15 spots on JDPA or NVCS? Maybe not, especially when few resources, aka – money and management expertise, are dedicated to achieving the goal.

Here’s a few more thoughts about goal setting in 2016. Let’s be practical about this. 

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Topics: Customer Experience, #autobond

#autobond: Twitter and Unearthing Not-So-Hidden Opportunities

Posted by Chris Travell

Jan 28, 2016 3:00:25 PM

At the recent Automotive News World Congress in Detroit Robert Pietsch, Director Sales, Auto and Tech at Twitter, quoted some statistics which I found fascinating. 140,000 people per day tweet that they are going car shopping and most mention the brands they’re looking at. However, only about 5 percent receive a response back from the brand.

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Topics: Brand Loyalty, Customer Experience, #autobond

#autobond: 3 Musts for Automotive Loyalty

Posted by Chris Travell

Jan 21, 2016 11:12:00 AM

Live from the 2016 Detroit Auto Show! 

In the first installment of our automotive blog series #autobond, Chris Travell talks about three things that you should consider for building brand loyalty in 2016.

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Topics: Brand Loyalty, Customer Experience, Live Brand Experiences, #autobond